LifeWise Promotes Colorectal and Cervical Cancer Screening
Preventive screenings are a critical component of staying healthy. Last month, LifeWise Health Plan of Washington launched a care gap campaign to target members who fall under specific age groups with the lowest screening rates, to promote colorectal and cervical cancer screenings.
Cancer in the United States
Although cancer deaths have steadily declined in the United States, new cases are on the rise with over two million cases projected in 2025.1 Catching cancer early improves outcomes, quality of life, and reduces cancer care costs significantly.2 Receiving routine cancer screenings is vital to achieve those outcomes and savings.
What we’re doing
LifeWise developed four cancer screening videos for specific audiences:
- Colorectal cancer screenings after the age of 45
- Colorectal cancer screenings after the age of 65
- Cervical cancer screenings before the age of 30
- Cervical screenings after the age of 30
These videos cover what to expect from the screening process and address distinct barriers the LifeWise age groups may face when it comes to completing these cancer screenings.
LifeWise is promoting these videos and other cancer screening information using these channels:
- Care gap Digital Health Messages (text messages from LifeWise)
- Emails from LifeWise
1Rebecca L. Siegel MPH, et al. “Cancer statistics.” CA: A Cancer Journal for Clinicians, vol. 70, no. 2, 2020, pp. 123-145. https://acsjournals.onlinelibrary.wiley.com/doi/10.3322/caac.21871.
2 Anuraag R. Kansal, PhD, et al. “Cost-Effectiveness of a Multicancer Early Detection Test in the US.” The American Journal of Managed Care, vol. 30, no. 12, 2024, pp. 352-358. https://www.ajmc.com/view/cost-effectiveness-of-a-multicancer-early-detection-test-in-the-us.