Kinwell: Helping Your Clients Get Better Primary and Preventive Care

Getting high‑quality primary care is one of the most important ways people stay healthy over time. That’s why access to Kinwell is a valuable feature for LifeWise Health Plan of Washington individual and family plans members.

In 2026, our goal is to boost awareness and utilization of Kinwell so more members benefit from its advanced primary care services. Use these shareable insights to clearly explain Kinwell to your clients.

A better primary care experience

Kinwell clinics give your clients advanced primary care, prioritizing time, connection, and whole‑person support. It’s an approach that earned Kinwell a Net Promoter Score (NPS) of 86.4 all‑time and 88.3 in 2025, compared to an average healthcare NPS of 46. (NPS is a standard metric that measures customer loyalty by asking how likely someone is to recommend a product or service.)

Because Kinwell works in collaboration with LifeWise, your clients won’t face the same congestion common in traditional clinics. They get care built around accessibility and follow‑through.

Your clients can expect:

• Longer, more meaningful appointments that help them understand their health and create personal care plans.
• Shorter wait times and easy scheduling for in‑person and virtual visits.
• Comprehensive support that includes lifestyle guidance on diet, fitness, and stress.
• Free health coaching for members enrolled in the Kinwell lifestyle medicine program.

Preventive care made easier

Preventive care remains one of the most effective ways for your clients to avoid chronic conditions and future costs. Annual exams, vaccines, bloodwork, and many screenings are covered at 100% in‑network under LifeWise individual and family plans. And Kinwell makes it simple for members to get these services on time.

A Kinwell primary care provider (PCP) can:

• Complete routine annual checkups
• Order and review needed screenings
• Track preventive care reminders
• Create personalized health plans for long‑term well‑being

Kinwell’s approach to preventive care is highly effective, surpassing the national 75th percentile in important screenings such as breast, cervical, and colorectal cancer. It also outperforms benchmarks in chronic disease treatment.

Care where it’s needed

Kinwell has 16 clinics across Washington and offers virtual visits statewide.

If your clients live within 15 miles of these locations, they’re excellent candidates to benefit from Kinwell’s in‑person services. And even if they aren’t near a clinic, they can still use virtual primary and behavioral health care statewide.

Some clients may be mapped to a new network in 2026 and need a new in-network PCP. Kinwell makes that transition easy. In Whatcom county, for example, the Kinwell Bellingham team is personally calling auto-assigned members to welcome them and schedule their first visit. It’s proactive, high-touch support your clients will notice.

Encourage your clients to check or set up their online accounts to confirm their PCP or switch to a Kinwell provider with a quick call to LifeWise customer service.